With love for people, adventure, and the sun

Born on the island of Maui, we are a new type of suncare brand that seeks to leave things better than we found them. That is why we have focused on revolutionizing the industry by evolving the sensory experience while also reducing our environmental impact. We use all-natural, effective ingredients that leave you ready for exploration without damaging our ocean’s coral reefs. Protect
your skin while using products that align with your heart.

For your skin, for our oceans

The natural world reminds us who we are. Our job is to listen. Outside in nature, we are at home amongst our planet’s most awe-inspiring expressions. There, we are fueled by the power of the sun and free to experience a vibrant version of life. Nature is a place of connection and adventure, self-reflection and excitement; peace and joy. Its existence allows us to shine.