At Project Reef, we’ve always believed that protecting our oceans and caring for our communities should go hand-in-hand with building a business. That’s why we’re proud to share that we’ve officially completed our B-Corp recertification, an achievement that reflects not just who we are today, but the values that guide our future.


What Does It Mean to Be a B-Corp?

B-Corp, short for Benefit Corporation, is a certification granted by B Lab, a nonprofit that evaluates companies on their overall social and environmental impact. Unlike traditional certifications that focus on a single product or aspect, B Corp certification is holistic: it looks at the entire business model, practices, and governance.


To be certified, companies undergo a rigorous assessment that measures how we perform in key areas such as:


- Governance: transparency, ethics, and accountability.


- Workers: employee benefits, professional development, and workplace culture.


- Community: diversity, equity, inclusion, charitable giving, and local impact.


- Environment: sustainability practices, carbon footprint, materials, and natural resource use.


- Customers: product responsibility, consumer care, and customer well-being.


Certification isn’t permanent, it requires recertification every three years to ensure companies are not only meeting, but improving their standards over time.


Why We Chose to Be a B-Corp

For Project Reef, becoming a B-Corp was never about a label. It was about aligning our mission to protect oceans with real accountability and transparency. We chose this path because we wanted more than just promises, we wanted measurable action.


By being part of the B-Corp community, we join thousands of other businesses around the globe committed to using business as a force for good. It means our reef-safe suncare products are backed by values that touch every part of our operations: from how we source ingredients, to how we treat our team, to how we give back to coastal communities.


We’re proud to share that Project Reef is the only Hawai‘i-based suncare brand certified as a B-Corp. This means our commitment goes beyond ocean safe  formulas, it’s built into how we run our business, treat our people, and protect the planet


Our Recertification Results

Recertification is both a celebration and a challenge, it pushes us to reflect on where we’ve grown and where we still have work to do. This year, we’re proud to share that our score improved by more than 10%:


 Overall Score: Previous 83.9 → New 97.6


These numbers are more than metrics; they are proof of our ongoing commitment to raising the bar for ocean-friendly, people-first business.


What’s Next

Recertification is not a finish line, it’s a reminder that our work continues. From innovating even more sustainable packaging, to expanding our community initiatives, to deepening our climate action goals, we’re determined to keep moving forward.


We’re grateful to our community for being part of this journey. Every time you choose Project Reef, you’re helping build a healthier ocean, a stronger community, and a more sustainable future.