We are a modern, 100% mineral sunscreen brand that protects your skin while respecting the planet.
Our mission is to go all-in on creating suncare that feels good, does good, and leaves good behind.
Born on the island of Maui, we embody the island's spirit and heart, while advocating for sustainability, wellness, and a profound love for our ocean community.
We prioritize caring for one another and nurturing our Āina (land that feeds) - from the vibrant coral reefs to the fertile soil - recognizing that these precious resources sustain our families and unite our community.
Our commitment is to maximize the positive impact of every sunscreen purchase. This self-sustaining strategy fuels our ability to give back to those who do good, growing our reach, and ability to do more good with every purchase.
Sustainability isn't just a choice; it's a necessity. That's why we're dedicated to making the best decisions for our people and planet through continuous product innovation, purposeful partnerships, and evolving business practices that we are proud of.
At Project Reef, our mission is rooted in care—for people, for the planet, and for the places we love most. Becoming a Certified B Corporation™ formalizes our deep commitment to doing business differently: with transparency, accountability, and purpose.
From our reef-safe formulas to our Plastic Negative and Climate Neutral certifications, every decision we make is guided by a promise to protect. Being a B Corp means we're part of a global movement of businesses using their power for good—and it holds us to the highest standards across community impact, environmental performance, and ethical operations.
Project Reef is proudly Climate Neutral Certified—which means we measure, reduce, and offset 100% of our carbon emissions, every year. From ingredient sourcing to packaging and shipping, we take full responsibility for our footprint and invest in verified climate solutions that drive real impact.
But we don’t stop at neutral. We’re constantly rethinking how to do more with less—less waste, fewer emissions, and smarter, cleaner production. Because protecting your skin should never come at the cost of the planet.
At Project Reef, we’re not just reef-safe—we’re Ocean Positive. Certified through SeaTrees, this commitment means we go beyond minimizing harm to actively restoring coastal ecosystems that sequester carbon, protect biodiversity, and support frontline communities.
For every product we sell, we help plant and protect mangroves, kelp forests, seagrass meadows, coral reefs, and other blue-carbon habitats that are critical to the health of our planet.
Being Ocean Positive means we don’t just love the ocean—we give back to it. Every day.
