We believe our world’s oceans deserve to be loved and respected every day. Their health is a reflection of ours, and now more than ever, these rich ecosystems need our unwavering support.

Beyond our reef positive products, we believe in helping the oceans return to a pristine and safe environment – one action at a time. Each purchase from Project Reef removes 1lb of plastic from the world’s oceans – the equivalent of 22 water bottles – through partner organizations such as ReSea and PlastBank. Additionally, our packaging is made from plastic waste collected from the shorelines or oceans and used to create our sunscreen tubes.

For us, environmental education and action are vital to living in harmony on Mother Earth. We’re organizing regular beach cleanups in Hawaii to maximize our impact at home, building a community committed to doing what’s right for the planet, and supporting worldwide reef restoration initiatives. And we’re just getting started.