Our Mission

At Project Reef, we believe sun protection should never come at the planet or your skin's expense. Our mission is to protect and regenerate our oceans, ecosystems, and planet, and to support the communities that safeguard them.

At Project Reef, we believe sun protection should never come at the planet or your skin's expense. Our mission is to...

At Project Reef, we believe sun protection should never come at the planet or your skin's expense. Our mission is to protect and regenerate our oceans, ecosystems, and planet, and to support the communities that safeguard them.

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How Your Purchase Makes an Impact:

Community Support

Creating jobs in coastal regions

Plastic Recovery

Removing ocean-bound plastic

Environmental Regeneration

Supporting ecosystem restoration projects

Your purchase drives measurable change

97 local families

provided jobs from plastic cleanups

37

community events & beach clean ups supported

357 ton

of CO2 emissions measured and reduced

1,850,000

pieces of plastic recovered from beaches, oceans and coastlines

Coral Reef Alliance Coral Reef Alliance
Surfrider Foundation MAUI Logo Surfrider Foundation MAUI Logo
Captains for clean water logo Captains for clean water logo
Sea Trees Surf logo Sea Trees Surf logo

Tidey

With every purchase, we support Tidey’s plastic cleanup efforts in Guatemala—removing 1 lb of ocean-bound plastic (the equivalent of 22 plastic bottles) from local rivers. Together, we’re stopping plastic at the source, restoring ecosystems, and supporting the communities who protect them.

Coral Reef Alliance Coral Reef Alliance

Coral Reef Alliance

Environmental education and action are vital to living in harmony on Mother Earth. As corporate partners of the Coral Reef Alliance, we are building a community committed to doing what’s right for the planet, and supporting reef restoration initiatives in Hawaii.

Surfrider Foundation MAUI Logo Surfrider Foundation MAUI Logo

Surfrider Maui Chapter

Keeping our local beaches clean is one of our highest priorities. Clean beaches promote healthy waterways and clean spaces for people and marine life to thrive in. Our Partnership with Surfrider ensures that there is not only extra physical support at local beach clean ups, but clean reef-safe sunscreen for all volunteers.

Captains for clean water logo Captains for clean water logo

Captains For Clean Water

Through state wide advocacy, education and scientific collaborations, CFCW is voice to one of the largest clean water conservation efforts in the state of Florida. Starting at the hub the project (at Lake Ocheechobee) Project Reef supports the efforts to put a stop to toxin and pollution draining to important fisheries, communities and wildlife sanctuaries.

Sea Trees Surf logo Sea Trees Surf logo

SeaTrees

Our contributions to Seatrees directly supports communities and scientists who protect and regenerate coastal ecosystems.This work includes planting mangrove trees, restoring kelp forests, coral reefs, seagrass meadows, oyster reefs, and conserving coastal watersheds.

Your Impact in Action

Maui Watershed Project

Over 100 community volunteers restored and reforested a degraded landscape with native plants that trap the polluted runoff before it has a chance to enter the ocean.

Over 100 community volunteers restored and reforested a degraded landscape with native plants that trap the polluted runoff before it has...

Over 100 community volunteers restored and reforested a degraded landscape with native plants that trap the polluted runoff before it has a chance to enter the ocean.

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  • 117

    Volunteers participated

  • 64

    Acres of erosion prevented

  • 378

    Native plants restored

River Barrier & Cleanup with tidey

We’re powering river-cleaning technology, funding mass cleanup efforts, and creating local recycling jobs in Guatemala—turning plastic into post-consumer and ocean-bound materials and keeping our promise to remove 1 lb of ocean plastic with every purchase.

We’re powering river-cleaning technology, funding mass cleanup efforts, and creating local recycling jobs in Guatemala—turning plastic into post-consumer and ocean-bound materials...

We’re powering river-cleaning technology, funding mass cleanup efforts, and creating local recycling jobs in Guatemala—turning plastic into post-consumer and ocean-bound materials and keeping our promise to remove 1 lb of ocean plastic with every purchase.

Click to read more.

  • 10

    Major rivers & waterways cleaned

  • 100

    LBS of plastic cleaned per cleanup

  • 2-4

    Jobs created per cleanup

  • 2K

    LBS of plastic collected from plastic capturing device